HEY MAtt,

I KNOw this wEbsitE is UNEXPECTED, bUt thErE’s SOMEthiNg I thINK wE CAN both ApprEciAtE,

AND thAt’s A grEAt UNdErdoG storY.

HEY MAtt,

I KNOw this wEbsitE is UNEXPECTED, bUt thErE’s SOMEthiNg I thINK wE CAN both ApprEciAtE,

AND thAt’s A grEAt UNdErdoG storY.

SOMEtIMEs it’s Not AboUt bEAtINg thE odds—it's AboUt rEdEfiNiNg thEM.

SOMEtIMEs it’s Not AboUt bEAtINg thE odds—it's AboUt rEdEfiNiNg thEM.

1982: Penn State's Cinderella Season

At the start of the 1982 season, Penn State was unranked and overlooked. Led by quarterback Todd Blackledge, the Lions began a journey that would shock the college football world.

Game after game, they defied expectations, climbing the rankings with grit and determination. In a nail-biting Sugar Bowl against Georgia, Blackledge's passing and the team's iron-clad defense secured a 27-23 victory. Against all odds, Penn State claimed their first national championship, proving that with heart and hard work, even the underdogs can reach the pinnacle of success.

2018: The Miracle of Nick Foles

When star quarterback Carson Wentz went down with a season-ending injury, the Philadelphia Eagles' Super Bowl dreams seemed shattered. Enter Nick Foles, the backup quarterback once considering retirement. Foles stepped into the spotlight, leading the team through the playoffs with unwavering confidence. In Super Bowl LII, facing the Patriots, Foles didn't just play—he shined.

His 'Philly Special' touchdown catch became an instant legend. Against a team led by the greatest quarterback of all time, Foles and the Eagles secured a 41-33 victory, bringing Philadelphia its first Super Bowl title. It was a testament to perseverance and teamwork.

2011-2024: Jason Kelce

Jason Kelce's journey embodies the quintessential underdog story. Drafted in the 6th round in 2011, Kelce was far from a sure bet. Standing at 6'3" and 280 pounds, he was considered undersized for his position. But what Kelce lacked in size, he made up for in heart, intelligence, and sheer determination. He quickly became the anchor of the Eagles' offensive line, earning All-Pro honors and a Super Bowl ring. Now, with his own 'Underdog' brand, Kelce continues to inspire and give back to the community, proving that true greatness isn't about where you start, but how you persist and grow..

Matt, in the complex world of healthcare, you're facing challenges that might feel insurmountable.


But like these underdogs, you have the potential to rewrite the script. We’re Impiricus. We work with some of the biggest brands in pharma like J&J, Sanofi, and Novartis to help them reach providers through our network of over 800k HCP's. For GSK, this looks like reaching 10x more patients during the launch of a drug like Jemperli.


I'll actually be in Philly this month and booked a tee time at Citizens Bank Park for some Upper Deck Golf on Nov 13th. It'd be great to tell you more and meet in person. Let me know if you're available!


Best,

Todd Eberhart, Impiricus

todd.eberhart@impiricus.com

919-270-7292

Matt, in the complex world of healthcare, you're facing challenges that might feel insurmountable.


But like these underdogs, you have the potential to rewrite the script. We’re Impiricus. We work with some of the biggest brands in pharma like J&J, Sanofi, and Novartis to help them reach providers through our network of over 800k HCP's. For GSK, this looks like reaching 10x more patients during the launch of a drug like Jemperli.


I'll actually be in Philly this month and booked a tee time at Citizens Bank Park for some Upper Deck Golf on Nov 13th. It'd be great to tell you more and meet in person. Let me know if you're available!


Best,

Todd Eberhart, Impiricus

todd.eberhart@impiricus.com

919-270-7292

REPLY TO ME HERE

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